名為 In-App Purchase House Ads。
AdMob In-App Purchase House Ads are a free, new format that can completely change how you think about your in-app purchase monetization strategy. You can use this format to create a customized ad to promote items to sell to your users, then AdMob’s audience-aware platform will predict those users who are likely to buy, and show them the ad. For all your other users – the ones unlikely to spend – AdMob can show them a regular ad. This approach means you can keep your high-value users engaged in your app, and for everyone else you’re making each impression count towards monetization. Currently in beta, this feature will be coming to all AdMob accounts in the next few weeks.